By passing your blog on to examine Appraisal, you can chip away at your substance framework, client experience, and arranged decisions to make your web based presence. The information is goldmine of data. We’ll tell you the best way to utilize Google Assessment’s principal highlights, comprehend the information it gathers, and work on your blog’s exhibition in this aide. Let’s read below about “Connect Your Blog to Google Analytics”.

Why Connect Your Blog to Google Analytics?

1. Detailed Traffic Analysis:

Google Evaluation looks after you to find out where people are coming from and what devices they’re using to get to your blog. If you have a better understanding of what your audience is used to, you will be able to tailor your content to their preferences and interests.

2. User Behavior Insights:

By seeing assessments like site page visits, meeting length, and skip rate, you can screen how individuals collaborate with your blog. Viewing as notable substance, improving client travels, and upgrading the general client experience are undeniably simplified by this data.

3. Content Performance Evaluation:

With Google Analytics, you can see how well each blog post is doing on its own. You can determine what always captivates your audience by breaking down commitment measurements and using the results to modify your substance procedure.

4. Conversion Tracking:

For websites focused on product sales or lead generation, you can set up change following with Google Examination. Keep an eye on the progress of your activity ideas, the number of completed goals, and the number of online purchases.

5. Audience Segmentation:

When you share them, think about the financial issues, interests, and activities of your target market. By segmenting your audience and learning more about each one, you can make your content and marketing work harder.

Step-by-Step Guide to Connecting Your Blog to Google Analytics:

1. Create a Google Analytics Account:

Visit the Google Analytics website:

At the Google Assessment login page (https://analytics.google.com/), enter the endorsements for your Google account. A Google account is conventional in the event that you don’t right as of now have one.

Set up a new account:

After you have signed in, create a Google Evaluation record by going to the “Begin to no end” section. Make a record by complying with the on-screen bearings and entering the name and URL of your site.

Choose your data sharing settings:

Prior to pursuing a choice, ponder your choices for sharing data. You can provide data to Google through Google Appraisal if you want to assist them in reducing their affiliations. In light of your penchant for wellbeing, roll out the major improvements.

 Accept the terms:

Kindly accept the data supervision and affiliation terms after carefully reading them. As of now, select “I Perceive.”

2. Set Up a Property:

 Create a new property:

You will be moved closer to fan out another property after you have fanned out up your norm. Accepting it’s the same one way or the other to you, incorporate encounters concerning your blog, similar to its name, time district, and cash.

Choose your platform:

The normal fields are the business grouping/uncovering time district data and the blog stage, which is like the Web.

Get your tracking code:

Right when the property plan is finished, you will get a specific following code. To relate your blog to the investigation evaluation and begin data grouping, you thoroughly need this code. Keep the code that was given.

3. Connect Your Blog Platform to Google Analytics:

WordPress:

By presenting a WordPress module, you can without a doubt consolidate Google Examination with your blog. The WordPress Module Inventory contains modules like “MonsterInsights” and “Google Assessment for WordPress.” Present and brief it.

Concur with the heading given by the plan wizard and enter your following code to complete the module’s strategy. Your blog will have the fundamental code likewise added by the module.

Blogger:

To get to Blogger, investigate to the “Settings” part of your Blogger dashboard. Find the “Google Analytics” section in the “Basic” section. After entering your Google Analytics Tracking ID, select “Save Settings.”

Other Platforms:

If you want to integrate Google Assessment with a different blogging platform, such as Squarespace or Wix, you should try to explicitly agree to their rules. The vast majority of site experts have explicit connection decisions or settings that improve on it to add the going with codes.

4. Verify Your Google Analytics Setup:

It is essential to verify that Google Appraisal is consistently recording information by following your blog partner. This guarantees shrewd evaluation and solid assertion.

Real-Time Reports:

Look for the “Realtime” section on your dashboard for Google Assessment. Google Evaluation should be able to accept that you open your blog in another tab or program window and that it will continue to track your blog visits.

Check Acquisition Reports:

Check out the “Gaining” data in Google Assessment to see how people are finding your blog. This information makes it more straightforward to see sources like customary pursuit, virtual redirection, and references.

c. View Audience Reports:

To get an unparalleled insight of who is inspecting your blog, take a gander at the “Social event” reports. You can zero in additional profoundly on individuals who read your blog by taking a gander at their inclinations, financial matters, and area.

Key Google Analytics Features for Bloggers:

1. Audience Overview:

Overview:

In the “Group Framework” section, learn about the show of your blog, including total gatherings, clients, and online visits. By looking for these pointers, you can all around conclude how related your blog is.

Demographics:

The course and age dissemination of your vested party can be viewed as in the “Financial matters” segment. You can utilize this information to make content that is more genuine to your get-together’s money related viewpoints.

2. Acquisition Reports:

Channels:

You can realize which channels are carrying guests to your blog by taking a gander at the “Channels” part of the “Getting” report. Speedy, customary seek after, virtual amusement, and reference are among these. Utilize this data to refine your future preparation.

Source/Medium:

The “Source/Medium” report gives granular information on what districts are directing perusers to your blog. Concentrate your efforts on the redirects that garner the most attention.

3. Behavior Reports:

a. Site Content:

The “Website page Content” reports, which indicate how well each of your blog entries and pages performed, are accessible under “Lead.” Taking into account the interests of your gathering, change your methodology.

Site Speed:

To ensure your blog stacks quick, truly center around the “Page Speed” reports. A page’s stacking speed impacts both client dependability and web crawler rankings.

4. Conversions:

Goals:

To overview the postponed result of your blog, you genuinely need spread out and screen targets. Occasions of these goals consolidate the number of development entries, discharge cooperations, or thing exchanges. It is evident in the “Objectives” section that goals are being accomplished at a constant rate.

E-commerce (if applicable):

The “Electronic business” reports for online diaries with online business viewpoints give pieces of data about pay, thing execution, and trade. Gain by this data to additionally foster your arrangements plan.

Advanced Tips for Utilizing Google Analytics:

1. Set Up Custom Alerts:

To be advised at whatever point your blog’s show altogether transforms, you can set up individual alerts. With Google Assessment, you can set up alerts for things like sudden drops in traffic during rush hour or changes in how customers behave.

2. Utilize UTM Parameters:

URLs to watch specific commercials or advancements can remember UTM boundaries. By seeing the flood of showing tries at various stages, one can secure serious pieces of information into campaign execution.

3. Explore Behavior Flow:

Google Evaluation’s “Immediate Stream” feature is one method for perceiving how guests peruse your blog. Examine website traffic to determine which pages are most popular overall and, as a result, improve the user experience to increase commitment.

4. Leverage Annotations:

Make use of comments to make your evaluation data even bigger. By stamping significant events with explanations, you can track them for future research; this integrates making changes to the blog, publicizing endeavors, and content updates.

Troubleshooting Common Issues:

1. No Data Showing:

If there is data missing from your Google Assessment reports, check that the code is displayed correctly on your blog. You can check code situations and resolve issues with the help of the Google Label Right-Hand Chrome extension.

2. Incorrect Tracking Code:

Right when you duplicate the following code from Google Assessment, promise it matches the code that is in your record. Try to implant the code in the header area of your blog for the best following accuracy.

3. Delayed Reporting:

As Google Assessment accumulates and cycles data, actually related regions would experience inconvenience finding information. Be patient, and return following 24-48 hours to see clear and unbelievable experiences.

Conclusion:

A great way to organize your team, improve your content structure, and build your online presence is to connect your blog to research evaluation. You can make a truly stunning and simple to utilize blog by giving the power of data driven experiences, allowing you to go with a lot of instructed decisions, work on your framework, and achieve your targets.

Learn about testing, examine the most important features, and implement novel concepts to enhance the capabilities of this powerful testing device by utilizing this comprehensive guide to perfectly interface your blog. Because it provides the clarity and insights necessary to thrive in the dynamic world of digital content creation, Google Analytics is an invaluable companion on the road to success for both seasoned bloggers and those just beginning their online journey. I hope you like reading “Connect Your Blog to Google Analytics”.

The post Connect Your Blog to Google Analytics appeared first on Blogging Venture.

In this far reaching guide, we’ll walk you through the most common way of associating your site to research Search Control center, investigate its key elements, and give tips on utilizing this amazing asset to support your web-based presence. Let’s read below “How to Connect Website to Google Search Console?”

Understanding Google Search Console:

What is Google Search Console?

Google Search Console, which Google used to call Google Webmaster Tools, is a set of reports and tools that website owners can use to keep track of and improve their site’s performance in Google Search. The console provides information on search traffic and user interactions as well as issues that could affect search rankings and valuable insights into how Googlebot views your website.

Key Features of Google Search Console:

Performance Report:

The Presentation report in Google Search Control center gives an itemized outline of your site’s exhibition in Google Search. It contains information about clicks, impressions, click-through rates (CTR), and the average position for particular queries, pages, countries, and devices.

Index Coverage:

The Googlebot crawling and indexing of your website is highlighted in the Index Coverage report. It finds problems with indexing, like pages that are blocked by robots.txt or have crawl errors. Settling these issues guarantees that your site is appropriately recorded by Google.

URL Inspection:

You can see how a specific URL on your website appears in Google Search with URL Inspection. You can see if a page is indexed, how it is being indexed, and any problems that could make it appear in search results.

Mobile Usability:

The Mobile Usability report assists in identifying issues that could affect your website’s mobile-friendliness in light of the rising number of mobile users. Guaranteeing a positive versatile encounter is vital for search rankings.

Enhancements

Structured data, Accelerated Mobile Pages (AMP), and other enhancements that can improve your website’s appearance in search results are discussed in depth in the Enhancements report. Carrying out organized information can prompt rich outcomes, like highlighted pieces.

How to Connect Website to Google Search Console:

1. Create a Google Account:

Create a Google Account if you do not already have one. Guarantee that the record is related with the email address you use for site organization, as this will work on the confirmation cycle.

2. Sign in to Google Search Console:

Visit the Google Search Control center site (https://search.google.com/search-console/) and sign in with your Google Record. Once endorsed in, click on the “Begin Currently” button.

3. Add Your Property (Website):

In the wake of clicking “Begin Currently,” you’ll be provoked to add a property. Enter your site’s URL and snap “Proceed.” To determine who owns the website, follow the steps.

Verification Methods:

Google Search Control center offers numerous check techniques, including HTML document transfer, HTML tag, space name supplier, Google Investigation, and Google Label Chief. Pick the technique that suits you best.

Upload of HTML files:

Download the HTML file provided and place it in the root directory of your website using the HTML file upload method. Once the file is uploaded, select “Verify.”

Tag in HTML:

Select the HTML label strategy, duplicate the gave meta tag, and glue it into the <head> segment of your site’s landing page. To conclude the procedure, select “Verify.”

Domain Name Provider:

Assuming you approach your space’s DNS settings, pick the area name supplier strategy. Google gives you specific instructions based on the provider of your domain.

Google Analytics or Google Tag Manager:

You can use these platforms to verify if your website is connected to Google Analytics or Google Tag Manager. Adhere to the guidelines gave by Google to every technique.

4. Access Your Google Search Console Dashboard:

When your site is checked, you’ll be coordinated to the Google Search Control center dashboard. An overview of your website’s performance, various reports, and the indexing status are all available here.

Utilizing Google Search Console Features:

1. Performance Report:

 Queries:

To see the queries that bring visitors to your website, look through the “Queries” section. Break down the quantity of snaps, impressions, CTR, and normal situation for each question. Find keywords that perform well and areas for improvement.

Pages:

The “Pages” area gives experiences into the presentation of individual pages. Determine which pages get the most impressions and clicks. Enhance content and meta labels for pages with lower execution.

Countries and Devices:

Investigate the geographic areas and gadgets from which clients access your site. Your content and user experience can be tailored to specific regions and device types with this information.

2. Index Coverage:

Errors:

Pages that are experiencing crawl errors can be found in the “Errors” section. Resolve issues like server blunders, 404 pages, and delicate 404 pages. A perfect file inclusion further develops your site’s inquiry perceivability.

Valid Pages:

Survey the “Legitimate with Admonitions” and “Barred” segments to guarantee that substantial pages are recorded accurately. Address admonitions and comprehend the reason why certain pages are prohibited from ordering.

3. URL Inspection:

Check Individual URLs:

To see how each URL is doing, use the URL Inspection tool. You can get information about the index status, any issues, and the date of the last crawl by entering a URL.

Test Live URL:

Use the “Test Live URL” feature to see how Googlebot renders and indexes a particular page for real-time insights. For troubleshooting and ensuring proper indexing, this is useful.

4. Mobile Usability:

Identify Issues:

Examine the “Mobile Usability” report to discover any issues affecting your website’s mobile-friendliness. Resolve issues, for example, text too little to even consider perusing, viewport not designed, or interactive components excessively near one another.

Responsive Design:

Guarantee your site follows responsive plan standards to give an ideal review insight across different gadgets. Google focuses on versatile sites in search rankings.

5. Enhancements:

Structured Data:

Carry out organized information to upgrade your site’s appearance in list items. The “Organized Information” report gives data about mistakes, admonitions, and substantial things.

Core Web Vitals:

Keep an eye on Core Web Vitals metrics like Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift (CLS).

Tips for Maximizing Google Search Console:

1. Set up Email Alerts:

In Google Search Console, set up email alerts to be notified of important issues like indexing errors or significant drops in search traffic. Opportune alarms permit you to speedily resolve issues.

2. Submit Sitemaps:

Present your site’s sitemap to find out about the Search Control Center. Google will be better able to crawl and index your website if it has access to a sitemap that explains how it works. Consistently update and present your sitemap.

3. Monitor Security Issues:

Check your website’s “Security Issues” section in Google Search Console on a regular basis for any potential security issues or threats. Address security concerns speedily to keep a protected web-based climate.

4. Leverage Rich Results:

Look for opportunities to use structured data and get rich results, like review snippets, featured snippets, and FAQs. Rich outcomes can upgrade the permeability and allure of your substance in query items.

5. Experiment with URL Parameters:

Use the “URL Parameters” tool in Google Search Console to control how Googlebot crawls and indexes URLs with particular parameters if your website uses URL parameters. This helps prevent issues with duplicate content.

Troubleshooting and Common Issues:

1. Verification Issues:

If you have trouble verifying your website, double-check the method you chose and make sure the provided code or file is used correctly. For specific methods, follow Google’s troubleshooting guides.

2. Crawl Errors:

Your website’s performance may be harmed by crawler errors like 404 pages or server errors. To keep the index healthy, review the “Coverage” report on a regular basis and promptly address crawl errors.

3. Indexing Issues:

Investigate the “URL Inspection” tool and the “Index Coverage” report if particular pages are not indexed or are indexed incorrectly. Address issues, for example, noindex labels or canonicalization mistakes.

4. Core Web Vitals:

Further developing Center Web Vitals measurements might include streamlining your site’s exhibition, decreasing page load times, and resolving issues that influence client experience. For additional insights, make use of PageSpeed Insights.

Conclusion:

Associating your site with finding out about the Search Control Center is a fundamental stage in upgrading your web-based presence and guaranteeing compelling correspondence with web crawlers. You can increase your website’s visibility in Google Search by making use of the powerful features and reports provided by Google Search Console. As a result, you will be able to gain valuable insights, identify areas that require improvement, and boost your website’s visibility. I hope you like reading “How to Connect Website to Google Search Console?”

The post How to Connect Website to Google Search Console appeared first on Blogging Venture.

Before we start with the best off-page SEO techniques to try in 2020, let me tell you something more important.

“The perfect Off-page SEO starts with an excellent On-page SEO. And an excellent On-page SEO starts with creating quality content.”

The content on your blog is the foundation, if it is strong, it won’t be much of a hustle to do a perfect SEO.

That being said, having awesome content on your blog isn’t always enough, you got to invest the time to get your SEO right.

There’s a second element that puts a lot of impact on your search rankings. And that is your site’s loading speed & performance.

Take an example of this post, I haven’t build a single link to this post. yet it is ranking on an average of 3-4 in Google.

There are 3 things that making this possible.

1. Valuable content. (Read the whole post and let me know if it’s valuable to you or not)
2. Speed & Performance. (For this I use only Siteground Hosting and its inbuilt SuperCacher; Read My Review for more info on this )
3. Social Signals. (Read about it below)

So, if you’ve been asking yourself why can’t I find my articles on Google? then you know the answer now.

Either you haven’t created awesome content yet or haven’t worked on your blog’s SEO, or maybe both.

So, the first rule of SEO is to “create great content.” And then do SEO.

I have already talked about SEO and the best on-page SEO techniques and strategies to try in 2020.

if you’ve missed that post, then go ahead and read that first.

Anyways here’s a brief on SEO again.

Search Engine Optimization is the only way to get FREE traffic from search engines and it is a must if you want to rank high.

There are two types of SEO: ● On-Page

● Off-Page

On-Page SEO: It is what you do on your site. Like optimizing Title Tags, Meta Tags, Image Optimization, Keyword Density, etc.

Off-Page SEO: It is what you do outside of your blog. It is something where you put in the efforts to build your brand presence on the internet away from your blog to build the overall authority of your site.

Off-page SEO is all about generating backlinks to your blog from other relevant blogs or sites. It is so much like internal linking but the links here come from other domains.

To rank higher in Google you need to build high-quality backlinks to your blog. Keep in mind though, you don’t want to build all your links to the homepage only.

In most cases when someone is referring to your blog, they would point it to an article on your blog. That is called deep linking.

The backlinks on the above image are deep links, they all are pointing to a different post on your blog.

But if you get to choose, keep a ratio of 30% (homepage) 70% (posts).

Remember Off-Page SEO requires consistent efforts and it is not something you can achieve overnight.

Don’t worry if you don’t know how to do it. Today in this guide I will show you some of the best strategies to build high-quality backlinks to your blog and rank on autopilot.

So, let’s get started!

13 Off-Page SEO Techniques or Link Building Strategies:

#1 Social Bookmarking

It’s one of the best and clean methods to build backlinks and gain highly relevant traffic to your blog.

Google loves Social Bookmarking websites as the content is updated very frequently on these websites.

You can use sites like Mix (earlier StumbleUpon), Digg, Reddit, SlashDot, Bizsugar, etc. Although you won’t get a do-follow backlink from these sites, still they are very effective.

It is the fastest way to index your website or blog post in search engines and it will also help you gain an overall brand authority of your blog which is loved by Google and the search engines.

Use proper tags that are related to your niche on these Social Bookmarking websites to drive highly relevant traffic to your website. Just share the new content with tags on these sites it’s 100% FREE.

#2 Forum Link Building

You just need to use this footprint to find forums in your niche: “Your Keyword” + Forums. Replace your keyword with the target keyword you are trying to rank for.

But before you get a do-follow link you need to participate in threads and try helping people answer their queries. Once you gain enough popularity in your niche and stand out as an expert you can then post direct links back to your website and get a do-follow backlink to your blog.

As the Forum sites have a very high authority it will impact a lot on your domain.

#3 in Off-page SEO techniques – Commenting

Comments don’t work the best in 2020 because sites now come with a default no-follow tag on all the comments.

However, commenting on high authority blogs in your niche can drive some serious traffic back to your blog.

And to your surprise, there are still some blogs available on the Internet that provides a do-follow backlink to your blog.

The only thing which you need to keep in mind is that while posting a comment make sure you keep it relevant to the article and don’t just comment to acquire a backlink.

Keep it natural and keep it simple.

#4 Directory Submissions

I have heard many people saying that Directory Submissions are dead and they don’t work anymore. In my opinion, it still works best. However, it depends on the sites you choose for Directory Submission.

If you are picking General Directory sites than it’s difficult to get a quality result but if you select Niche Directory websites then I am sure you’ll get some quality link juice.

It’s a little difficult to find Niche Websites in comparison to General Directories but it is worth the effort.

Here is a list from the Search Engine Journal to get you started.

#5 Infographics

Infographics are the best asset you can create for your website and can sell it to other websites like hotcakes.

The best way to acquire a backlink from Infographics is to approach other website webmasters who have already written similar content like your Infographics. Ask them for a backlink and in return provide them your Infographics.

There are several websites like submit infographics, Reddit, Visual.ly and InfographicLove wherein you can directly submit your Infographic to get a backlink.

Infographics are the best method to make backlinks in 2020. Having an Infographic is like having an asset that you can sell to multiple people and reap the benefits later.

#6 Article submission

There are several websites who are hungry for new and updated content regularly. For that reason, they have a free Article Submission section on their website.

So being smart here, we can just provide them with high-quality content and can acquire quality backlink back to our blog.

Sites like Entrepreneur, YourStory, Hubpages are always looking for some amazing content to publish on their website.

Usually, they take up to 48 hours to check your article manually and if it matches their standards you easily get a do-follow backlink; pretty amazing technique, right?

#7 Scholarship Link Building

The most proven and result oriented link building strategy is Scholarship Link Building.

The process here is simple, make a dedicated page on Scholarship related to your niche. Next, you need to approach .edu and .org websites and show them this page.

Show them how their students can win a scholarship prize just by submitting an article or a case study on your website. Once they are convinced, all you need to do is ask them for a link back to your website.

The best part is all the .edu and .org websites have very high authority and Google loves these sites a lot. Just by acquiring 10-15 scholarship links will help you rank like crazy in Google.

P.S., I am trying one another way to get a .edu backlink from an authority site, I will share that soon if that works.

#8 Broken Link Building

Another proven method to pocket in some backlinks is the Broken Link Building method.

All you need to do is pick up a high-quality website in your niche. Next, check their 404 pages from the tool like Screaming Frog or Website Auditor or just Google “Find Broken Links” you’ll get many free broken link checker.

If the 404 pages are redirecting to an external link then look for an email through which you can contact the webmaster and tell them the issue.

While addressing the issue at the end you can ask for a replacement of the link to your blog.

But make sure you have a similar article/resource already written on your website. If you don’t have one then make sure you write it before contacting them else all your efforts will go in vain.

#9 Building Social Signals

Social media is getting big day by day and now in 2020 Google takes into consideration how strong is your website when it comes to Social media presence.

In 2010, Matt Cutts from Google had officially confirmed that they now count social signals as a ranking factor in Google.

Check out the video:



However, in 2014 Matt Cutts again reported something opposite to his last comment, that Google doesn’t count social signals to rank websites.

And in 2016, Gary Illyes, a Google Webmaster Trends Analyst also confirmed the same.

But, despite Google employees denying it, I still believe Social Signals are an indirect ranking factor. In fact, there are many websites out there that are just ranking by having good and genuine social signals.

If you don’t agree with me just ask yourself, is this a coincidence that websites with high ranking positions also have high numbers of social signals?

Now, if that is ringing any bells here’s how you can gain some Social Signals for your website:

● Run Paid Ads to get Social Signals. – FB ads, IG ads, Twitter ads. ● Build a page and share your content there. – register on all the famous social media

● Buy Social Signals. – fiverr is a good place to look for.

Make sure you are present on all the top social media platforms like Facebook, Twitter, Pinterest, Instagram, and Google+.

Share all your articles there and get some high-quality genuine social signals for FREE.

#10 Link Exchange

It’s the hot topic which I have seen growing really fast. As the name implies you exchange your link with the other website for FREE.

It’s not highly recommended and if done excessively it might penalize your blog directly from Google.

However, if you are just starting out then yes, you can get some good link with the Link Exchange method but do not make it a regular habit.

#11 Local Citations

Local Citations are not made for all the websites. However, if you are into some local business and want to rank higher in Google than Local Citations is the go-to option for you.

Websites like FourSquare, YellowPages, and Google My Business Listing are the best way to grab links for Free.

This is one of the best Off-Page Strategies to keep in mind while operating a Local Business.

#12 Guest Blogging

I love this method the most. It’s 100% genuine and never going to die in the SEO world.

Guest Blogging the best and natural way you can get backlinks from. Moreover, Google loves this technique as it requires a lot of effort.

For Guest Blogging, you need to outreach to various websites and after getting the confirmation you have to write content specifically for their website.

All in all, it’s a very time-consuming process but it one hundred percent worth your efforts.

#13 Competitor Backlink

It’s like stealing all the backlinks of your competitor and rank higher than them. It’s a simple technique to follow and works like crazy.

You just need to check where your competitor has built the backlinks from and copy the exact same strategies to build backlinks for your website.

Tools like Ahref, SEMrush, Open Site Explorer, Majestic SEO will help you find out from where your competitors have acquired the backlinks.

It’s quite easy to follow and gives you the best results.

Over To You

I hope you liked the Off-page SEO techniques and strategies which I have shared with you today and which works the best in 2020. So, if you really liked the article or it helped you in any way then do share it with your network.

Remember: off-page SEO takes a lot of time and consistent efforts to get a better result.

So, don’t feel overwhelmed if you can’t get any results quickly. Just give it some time and continue doing what you need to be doing.

I’ll see you soon.

Have anything to ask or add? Please share it in the comment. I will surely get back to you asap.

Buh-bye!

Over the years, Search Engine has evolved in many ways. And so does the Optimization part.When we say search engine… First off, if you haven’t already set up your Yoast SEO plugin yet then go do that first. You can refer to The Ultimate …

The post 13 Best Off Page SEO Techniques to Try in 2024 appeared first on Blogging Venture.

What exactly SEO is?

SEO stands for – Search Engine Optimization.

As the name suggests, it’s a process of optimizations that you do for your blog or website, so that your blog/site can be found in the search engines (eg. Google, Bing) for specific keywords or phrases relevant to your niche.

To make it simpler, let’s take an example,

Let’s say you’re into “weight loss” niche, and you’ve written an article “ten easy to follow tips to lose weight in 2020”

Now, someone around the globe Googled a phrase like “tips to lose weight”

So now what will happen, if you’ve done your SEO right then your article will show up in the search results and that person can click it and read it.

Why is SEO important?

Well for starters, SEO means FREE traffic.  

Given, you have done it exceptionally well.

SEO is the only way to get free traffic from search engines. And who doesn’t want free traffic?

Many are saying “SEO is dead”. But the truth is, it is not.

I have been hearing this for the last 3 years (since the day I searched the meaning of this word “SEO” for the first time).

SEO is still as important as it was then and it is always going to be, as long as the search engines exist.

So, in one word, FOREVER.

SEO being the most crucial part of a blog or site to rank in search engines, you can not ignore this.

There are various steps involved in SEO.

And based on the nature of the steps, it has been divided into two broad categories

• On-Page SEO – today we will talk about this only.
• Off-Page SEO

Let’s understand them better.

How is On-Page SEO different from Off-Page SEO?

On-Page SEO:

On-Page, as the name implies, is done on the blog or website itself.

Optimizing the Title Tags, Meta descriptions, and Image Alt tags etc comes under On-Page SEO factors.

In short, whatever optimizations you can do on your blog without someone else’s interference, the optimizations that can be done by staying inside the dashboard only, are basically known as the On-page SEO.

More details on this are below, so read on…

Off-Page SEO:

Off-Page SEO is the other type of optimization that you do outside of your blog to rank on Google. It requires other people’s involvement, most of the times.

Link building, Blogger outreaching, Social media attention; these are examples of Off-Page SEO.

I will cover more topics on SEO in my upcoming posts. So, if you haven’t already subscribed to my newsletters then do it at the end of the post.

Like I mentioned above, today we’ll talk about OOn-Page SEO techniques only. Otherwise, it will too lengthy and you can easily get overwhelmed.

And that I don’t want. So, first work on the On-Page then we will dive into the Off-Page.

In this mega guide, I’ll break down what exactly On-Page SEO is and how to do it right to rank higher in the SERP (Search Engine Results Page).

Spoiler alert: Some of the techniques might not work for you if you’re not on self-hosted WordPress. But the good news is there are still enough strategies that you can try on your non-Wordpress blog.

First, Importance of On-Page SEO:

The major importance of On-page SEO is everything here is in your hands. You can optimize your Title tags, Alt tags, interlinking or run a site audit anytime you want.

Moreover, if your site has a lot of optimized content than building an offsite presence with Off-Page SEO will be a piece of cake for you.

Because no one likes to link to content that is not worth the read. Everyone is looking for websites that have great content.

So, make sure you keep your blog strong in terms of On-Page SEO as everything is in your hands.

Now that you know how important On-Page SEO is for your blog, let’s kick start it…

First thing first, Submit Your Blog to Google

Before you could implement the On-page SEO techniques and strategies you’ll first have to submit your blog to Google.

That you can do by connecting your site to the Google search console and submit your sitemap or you could just submit it to Google directly by searching this term “add a site to google”.

But if you’re thinking long-term then I would recommend the first option. In fact, forget that there is a second option, just follow this guide and do it the right way.

If you’re on blogger.com, then you don’t need to worry about this step. Blogger sites are automatically verified by Google.

Once it’s done you can move ahead with the techniques and strategies.

Recommended Reads:

Best On-page SEO Techniques and Strategies:

1. SEO Friendly URLs

Keep your URLs short and sweet. Research says that URLs with 3-5 words tend to rank higher in Google.

Moreover, Google loves short URLs:

For Example www.honingbird.com/start-a-blog (Good and short URL)

Avoid big or dynamic URLs:

For Example www.honingbird.com/p=123 (Dynamic URL)

For Example www.honingbird.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best (Long URLs)

Pro Tip: Always include your targeted keyword in the URL

Let’s say you are targeting a keyword “Off-Page SEO” so the page URL should be www.example.com/off-page-seo

2. Start Title with Focus Keyword

The title tag is the most important On-Page SEO factor which Google considers till-date.

Remember, the more near your keyword appears in the Title from start, the more weight it has in Google:

Let’s understand it better with an example:

Focus Keyword: “On-Page SEO”

Title Demo 1: Top 10 Important On-Page SEO Factors to rank in Google.

Title Demo 2: On-Page SEO: My secret sauce to rank high in Google.

Here Title Demo 2 will rank higher as it has the focused keyword in the first place and Google gives most of its weight to such titles.

3. Keep your Blog Post’s Title in H1

Make sure you wrap your blog post title in the H1 tag. If you are using WordPress then you don’t have to worry, as WordPress by default keeps all the blog titles in an H1 tag.

However, if you are using blogger or any other CMS or have a custom coded website than you need to take this point into consideration.

4. Use Multimedia Content

It’s 2020, and no one loves to read a raw form of text. The straight answer to this is using Images and Video content in your articles.

Multimedia content doesn’t help you rank directly, however with the help of images a user tend to spend more time on your website.

It’s an indirect ranking signal because the more time spent by a user on your website more are the chances for you to rank higher in Google.

5. Optimize Meta Descriptions

Although Meta descriptions are not a direct ranking factor in Google they play a vital role in Click-through Rate (CTR).

Many internet users read the meta description before actually clicking the website.

And if your Meta Description is not optimized according to the human liking, chances are you might lose a potential reader.

So, always keep in mind to optimize your Meta Descriptions and include a final CTA. With a proper CTA (Call to Action), you are giving your reader a reason to click on your website.

If you’re running a self-hosted WordPress blog and using Yoast SEO plugin, then I recommend you read this first ☛ How to Setup Yoast SEO? the right way.

If you’re not able to add meta descriptions to your blog posts, don’t worry, I have one workaround.

When Google can’t find the meta description or if it is not clear as per the searcher’s intent, Google will fetch content from your blog post that matches the keyphrase searched by the user.

So, what you can do is, frame the paragraph (where you have your keyword) in a way that it’s intriguing to the users.

6. Sprinkle LSI Keywords

After the Hummingbird update, Google Algorithm has started focusing on the overall relevancy and topical depth of the content.

There was a time when you could target just one keyword in the whole article and rank easily on the first page. That doesn’t work anymore.

Now, you need to sprinkle LSI Keywords (Latent Semantic Index) in the articles to diversify your keywords so that Google understand the content better.

According to Search Engine Journal, “LSI is a mathematical method used to determine the relationship between terms and concepts in content.”

For example,

Let’s say you are writing an article “the top 10 foods you should add to your diet to lose weight faster”.

Now, Google will expect you to talk about fruits, salads, juices or perhaps any natural food that is considered healthy.

But if you suddenly start to talk about supplements (which are not considered food), then you’ll just make Google confused.

By doing this your main topic intent is lost. And you won’t be able to rank for a keyword like, “foods to lose weight faster”.

So, if you want to talk about supplements, write a different article with an accurate title.

7. Drop Focused Keyword in the First 100 Words

This is a very important point to keep in mind while doing On-page SEO.

Your keyword should always appear in the first paragraph of the article. Advisable to add it in the first 100-150 words.

The benefit of adding your keyword in the top 100 words or the first paragraph is that you are allowing Google to get an idea about your topic right away as soon as it starts to crawl the article.

8. Proper Interlinking

This is a skill not everyone can master. But I know you can.

Interlinking is so important that I have even heard that 2 internal links now have the power of one external link.

Also, a well-linked article can help reduce the overall bounce rate of your users and keep them on your website for a longer period of time.

Always interlink your low PA (Page Authority) pages to high PA pages.

Brian Dean from Backlinko does this the best.

9. Outbound Linking

In all your article at least have one outbound link to a high authority website, that is relevant to your niche.

This way Google will understand the topic of your article and also it will give a signal to Google that your article has a ton of information related to the topic discussed.

10. Image Alt Tags

Google cannot read images. So in order to understand images, Google tries to read the Image’s Alternate Text.

Limit the content of Alt tags to 125 characters. As the most popular screen readers can not fit in beyond 125 characters of Atl texts.

While doing On-Page SEO for your website, make sure you include your focus keyword in the image Alt tags.

However, don’t include your target keywords in all the images as it will eventually increase the overall keyword density and chances are your blog might get penalized.

Instead, use long-tail keywords, in the Image Alt Tags.

For example,

Let’s say, you’re writing an article about weight loss, and your focus keyword is “best foods to lose weight faster”.

Now, instead of adding this keyword to all the images, add keywords that are relevant and has almost the same meaning as your focus keyword; like, “weight loss-friendly foods on earth”, “Foods to help you shed pounds”, “Tuna one of the best foods to lose weight fast”.

Given you’ve listed Tuna as one the 10 foods.

There’s one more reason why you should add an alt tag to images.

ALT tags should convey what the image is all about. It should contain enough information, so, if for some reason the images didn’t load up on some screens, the people should still be able to understand what the image represents.

11. Image Optimization

Images take up to 63% of your website load time. No one likes a website that takes forever to load.

In fact, a recent article from Search Engine Land stated that Google is considering Page Speed as a direct ranking factor starting from July 2020.

So, to be in the competitive race make sure you optimize all your website images with a plugin like WP Smush or Shortpixels.

Or alternatively, you can try an online image compressor like tinypng.com if you’re not on wordpress.org.

12. Boost Site Speed

As discussed in the above point, site speed is going to be big in 2020. If your site doesn’t load in 4 seconds or less than you are going to be in trouble.

The possible solution to this is, select your hosting provider wisely and use a premium CDN (Content Delivery Network) service like Cloudflare, KeyCDN, and MaxCDN.

The CDNs will help your site load faster.

I have been using Siteground as my hosting provider for some time now, and along with its in-house tool SuperCacher, it’s the best so far.

I recommend you to read my Review of SIteground WordPress Hosting

You Can Avail A 70% Discount on Any SiteGround Hosting Plan by using this link.

13. Mobile Friendly

Google is highly focusing on the Mobile-First Index; which means if your website is not optimized for Mobile devices then you already are out of the game.

As the majority of traffic from Google comes from mobile devices, hence they are giving mobile-first index the maximum priority.

If you are using WordPress CMS than make sure you use themes that are mobile-friendly.

Themes like Happy Themes, ThemeForest and StudioPress are good options to start with.

14. Post Long-Form Content

If you are still playing in the word range of 500-1000 and hoping to rank on the first page of Google, then you are playing it all wrong.

That way, you’ll have to wait forever to beat your competitors.

Because, if you check websites that are ranking on the first page of Google they all have contents that are more than 2000 words.

Yes, that’s the reality. Google gives more weight to long-form content and if you are not willing to write awesome long-form content than it will be really difficult to rank.

So, research well on the topic and write what your competitors have not covered, solve your reader’s problem and try covering the whole topic in one piece of content.

Check out my tips on how to write content that Google loves?

15. Boost Dwell Time

After the recent RankBrain update, Google is focusing more on the Dwell time of individual users on your website.

If a user comes to your website and immediately clicks the back button, that’s a signal for Google to understand what your page is not satisfying user intent.

If the same thing occurs multiple times you’ll see your ranking drop like a stone.

To boost your dwell time understand the searchers’ intent and frame your content accordingly. If you fulfil your readers’ intent through your article then both the readers and Google will love your blog.

16. Add Modifiers to your Title

Adding modifiers like “Best”, “2020” “Top” will help you rank for long-tail keywords.

To your surprise, you can easily rank for keywords after adding the current year to all your keywords.

Like for example “Best Keyword Research Tool in 2020”, “Best SEO Strategy of 2020”.

Ranking for keywords like “best keyword research tool” itself is difficult but just by adding the year, in the end, you can pretty much rank for all the keywords.

And the best part about this strategy is you get highly relevant traffic to your blog.

Final Words

I hope you’ve enjoyed reading the mega guide to the best On-page SEO techniques and strategies for 2020.

Now, skim through the post again and see for yourself how I have implemented most of the points discussed today.

We have discussed the essential On-Page SEO factors, and now it’s your turn to implement them on your blog and squeeze the benefits out.

I am always here to help you out, so if you have any queries put it in the comments and I will surely get back to you.

If you liked the guide then do share it with your blogger friends.

P.S. if you find this guide bit too technical to your liking, please let me know, I will publish another post simplifying the terms that have been used in here.

I will be coming with more such amazing guides soon.

Till then,

Buh-bye!

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